V2 is a 600+ person services company providing tactical support around digital supply chain, management of global assets and metadata serving clients in Media, Gaming and Sports.

As President, Mr. Sanders is responsible for all Warner Home Video’s global business and its future development, including worldwide sales, marketing, finance, general operations, administration and supply chain management.

Warner Home Video is responsible for releasing the studio’s many feature films and television shows on home video. WHV has maintained leading market share in the U.S. and most international territories since 2002. This was due in large part to WHV’s pioneering role in the immense success of the DVD format, which in five years became the fastest growing consumer electronics product ever launched. Operating in 90 territories, WHV also has a film library that is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures Inc., Turner Entertainment Company, Castle Rock, HBO and New Line Home Entertainment. The company has numerous distribution arrangements in the US as well and represents such diverse fare as BBC Video, National Geographic, Sesame Street, and United Media/Peanuts.

Mr. Sanders joined WHV in 1991 and has held various managerial positions including Vice-President, Rental Sales and Vice-President, Sell Through Sales before being promoted in 1999 to Managing Director, United Kingdom & Ireland, based in London. In 2000, he was promoted to Senior Vice President and Managing Director, Europe Middle East and Africa where he oversaw the company’s efforts in 28 territories.

Returning to the US in 2002, he was appointed Executive Vice President and General Manager, North America before being named worldwide President in 2005. Mr. Sanders was inducted into the Video Business Home Video Hall of Fame in 2008. Since 2008, he also serves as president of the Digital Entertainment Group, a trade association representing Hollywood film studios, electronics manufacturers, computer makers and digital delivery companies. He previously held positions with Procter & Gamble and holds a BS in Business Administration from Auburn University in Alabama. He is also an alumnus of Harvard Business School’s Advanced Management Program and now resides in Los Angeles with his wife and three children.

Aubrey Freeborn
Senior Vice President, Marketing for Worldwide Video On Demand & Digital Download
20th Century Fox

Aubrey’s primary responsibilities include the strategic marketing of Fox’s feature films on VOD and Digital Download worldwide. In addition, Aubrey leads a team in marketing episodic TV content across digital download platforms. In recent years, she has focused on growing the cable VOD business while also building the emerging digital download business with clients like iTunes, Playstation, Xbox, Amazon and others. Aubrey began her career at Andersen Consulting in New York where she worked with the marketing and sales divisions of several companies including Pepsi, Ericsson, and Merck. In 2001, she moved to Los Angeles where she started working at Fox as the Director of Marketing in Worldwide PPV & VOD.

Aubrey is a graduate of Bucknell University, where she received a B.A. in History, and the Harvard Business School, where she received her M.B.A.

Jessica Schell
Executive Vice President, New Media & Digital Entertainment
Universal Pictures

Prior to joining Universal Pictures, Schell served as SVP, Digital Media Strategy and Business Development for NBCU where she played a key role in strategic planning, partnerships and developing organic growth initiatives across NBCU’s digital media divisions. Schell was instrumental in growing NBCU’s data targeted advertising capabilities, forging social media partnerships and also the acquisitions of iVillage, Television Without Pity and LXTV. In addition, she was part of the team that secured financing from Providence Equity Partners for the launch of Hulu, the premium video destination that began as a joint venture between News Corporation and NBCU. Schell served on the board of the Peacock Equity Fund, a $250 million strategic investment vehicle launched by NBCU and GE Commercial Finance in January 2007, and worked with the fund to evaluate investments and ensure strategic alignment and operational synergies between NBCU and Peacock’s investments.

Before joining NBC Universal, Schell was a Vice President at Allen & Company in the areas of Corporate Finance, Mergers & Acquisitions and Principal Investing and prior served as a Senior Analyst, Corporate Strategic Planning for The Walt Disney Company.

Schell represents Universal Pictures on the UltraViolet Implementation Steering Committee and serves on the Women@NBCU advisory committee. Schell is a graduate of Harvard College and received an M.B.A. from Harvard Business School.

Hilary Hoffman
Executive Vice President, Marketing
Universal Studios Home Entertainment

During her tenure, Mrs. Hoffman has overseen the campaigns for some of Universal’s biggest revenue-generating releases and has been a driving force behind Universal’s entrée into Blu-ray. On the Blu-ray front, she has been the driving force behind the elevation of the BD-Live connected experience, shepherding in such groundbreaking consumer initiatives as Universal’s exclusive PocketBLU mobile application and value-added film streaming and rental offerings via the company’s BD-Live portal.

Mrs. Hoffman has worked in the home entertainment industry for 18 years. She joined Universal Studios Home Entertainment in 1994 and has held diverse marketing positions within the company, spanning its domestic and international businesses. During her tenure at USHE, she has been instrumental in the strategic implementation of Universal’s groundbreaking DVD Originals initiative.

Prior to joining Universal Studios Home Entertainment, Ms. Hoffman worked in marketing at Buena Vista Home Entertainment.

Brad Collar

Mr. Collar recently joined GDMX from his previous position as Vice President, Technology, for Warner Bros. Technical Operations, where he was engaged in new media technology development and strategy at the studio. During that time Mr. Collar’s primary areas of focus included Blu-ray application development, IP delivery systems, file based workflows, audio/video compression, digital distribution technologies, and 3D content distribution to the home entertainment environment. Mr. Collar served as the technical lead in Warner’s catalog 2D-to-3D conversion strategy, most notably assisting with the conversion of Harry Potter and the Deathly Hallows Part 1 which was recently made available on Blu-ray disc. In addition Brad served as the research and development lead for Warner’s Digital End-To-End (DETE) system, most notably leading the testing, technology selection, and creation of Warner’s high definition eMaster format.

Prior to that Mr. Collar served as Director, Digital Distribution Technology from 2002 to 2007 where he participated in the development and launch of the Blu-ray Disc format. From 1996 to 2002 Mr. Collar held several positions within Warner’s in-house compression and authoring facility, GDMX, where he supervised the compression and authoring of over 1000 DVD projects for the studio.

Mr. Collar is a member of the Society of Motion Picture and Television Engineers and the Screen Actors Guild. He holds a BS in Electrical Engineering from UCLA, an MBA from the UCLA Anderson School of Management, and currently has 1 granted patent and 9 patents pending in the United States.

Jessica Hill
Digital Media Director, Neustar Media
NeuStar, Inc.

Since, she’s worked for companies such as Sony Pictures Digital Entertainment, Yahoo!, Organic, Helio and Ascent Media, helping clients and brands to develop and execute their digital media strategies.

Jessica currently works at Neustar Media, who were selected by the Digital Entertainment Content Ecosystem (DECE) to build and operate the UltraViolet digital rights locker. Her team is responsible for client engagements and onboarding for the UltraViolet Coordinator platform as well as delivery of new functionality to the ecosystem.

Before entering the digital space, Jessica spent six years in the film and television industry. She interned for USA Networks, worked for Propaganda Films, Universal Studios and wrote and produced an independent feature film, which premiered at the 2003 Seattle International Film Festival.

Jessica graduated with a B.A. in Broadcasting from the Edward R. Murrow School of Communication in Washington. She also holds a certificate in Digital Media & Technology Management from the USC Marshall School of Business.

Aaron Evans.
Founder & Principal Consultant
Digital Revolution

Aaron founded Digital Revolution Consulting in 2008 after working at several innovative video over IP companies including Sony, Movielink, and Cinemanow, working with virtually every studio, service provider, and media technology company to build intelligent digital distribution systems and business models. Today Aaron is helping define new technology architecture and business strategies surrounding UltraVioletTM, the “buy-once, play anywhere” cloud-based digital rights locker for video, after contributing to the specifications during his time at Neustar.

Aaron’s passion for business models, strategies, and experiences where the consumer is the priority has enabled him to keep clearly focused on providing the best technology solutions while pushing the boundaries of new business models. As an avid media consumer, he has always focused on improving the experience for himself and others.

Aaron helped develop the following digital technology “firsts”:

• Creation of Blu-ray format and BD-Live
• First adaptive video streaming technology
• First digital rights management (DRM) for video over IP
• First high-definition encoders
• UltraViolet specification participation
• UltraViolet integration optimizations
• First UltraViolet consumer offerings
• First device-embedded storefront
• First linear video broadband streaming trial by a multiple system operator (MSO)
• First content encryption
• First IP set top box delivery
• First distributed video compression architecture and processing
• First streaming video player
• First server-stored library
• First legal DVD burning