Ron Sanders, Warner Home Video
As President, Mr. Sanders is responsible for all Warner Home Video’s global business and its future development, including worldwide sales, marketing, finance, general operations, administration and supply chain management.
Warner Home Video is responsible for releasing the studio’s many feature films and television shows on home video. WHV has maintained leading market share in the U.S. and most international territories since 2002. This was due in large part to WHV’s pioneering role in the immense success of the DVD format, which in five years became the fastest growing consumer electronics product ever launched. Operating in 90 territories, WHV also has a film library that is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures Inc., Turner Entertainment Company, Castle Rock, HBO and New Line Home Entertainment. The company has numerous distribution arrangements in the US as well and represents such diverse fare as BBC Video, National Geographic, Sesame Street, and United Media/Peanuts.
Mr. Sanders joined WHV in 1991 and has held various managerial positions including Vice-President, Rental Sales and Vice-President, Sell Through Sales before being promoted in 1999 to Managing Director, United Kingdom & Ireland, based in London. In 2000, he was promoted to Senior Vice President and Managing Director, Europe Middle East and Africa where he oversaw the company’s efforts in 28 territories.
Returning to the US in 2002, he was appointed Executive Vice President and General Manager, North America before being named worldwide President in 2005. Mr. Sanders was inducted into the Video Business Home Video Hall of Fame in 2008. Since 2008, he also serves as president of the Digital Entertainment Group, a trade association representing Hollywood film studios, electronics manufacturers, computer makers and digital delivery companies. He previously held positions with Procter & Gamble and holds a BS in Business Administration from Auburn University in Alabama. He is also an alumnus of Harvard Business School’s Advanced Management Program and now resides in Los Angeles with his wife and three children.