Jason Kramer, Vital Findings
Founder and Managing Director
Jason founded Vital Findings in 2010 to make research more actionable by bringing product design methods to traditional market research. He has 16 years of consumer research analysis and management experience, and his keen grasp of sophisticated methodological designs has provided high quality and uniquely actionable results for a multitude of clients, including Sony Pictures Home Entertainment, Warner Bros., Logitech, LG Mobilecomm, and Lionsgate. Prior to founding Vital Findings, he was a co-founder and Chief Strategy Officer at media & entertainment consulting firm Interpret, LLC. Prior to Interpret, Jason was GM, Home Entertainment and EVP, Research & Analysis at Nielsen NRG, Assistant General Manager of Lieberman Research Worldwide’s entertainment division, Director of Research at videogame publisher Activision, and ran the TIME/CNN poll at Yankelovich Partners. A cum laude graduate of Yale University, his senior year Jason was awarded Yale’s annual public speaking prize, the DeForest Prize.