Jason Keane, Saffron Digital

August 30, 2013 · Posted in Speaker Bios 

Jason_Keane x300Jason Keane
Chief Executive Officer
Saffron Digital

Jason Keane is CEO of Saffron Digital, the global leading, multi-DRM, online video platform for the digital entertainment industry. Since joining the company in August 2011, Saffron revenues have grown 110% on the back of new product launches for HTC Watch and KDDI Video Pass in Japan. In this time Jason has spearheaded the launch Saffron’s next generation online video platform, complete with Ultraviolet (UV) integration and a proprietary CFF DRM Secure Player.
Prior to Saffron Jason was the Vice President of Universal Networks Interactive, the digital arm of NBC Universal Networks International (UNI). At NBC he led the development of NBC UNI’s 360° digital media strategy by deploying a global web-video platform that powers interactive experiences for its five core channel brands online, namely, Syfy Universal, Diva Universal, Studio Universal, Universal Channel and 13th Street Universal.
Before NBC, Jason came from Yahoo! where he worked as Global Head of Product for Yahoo! Answers, its leading social 2.0 play with 135m unique visitors on a monthly basis and before this role he was the European Marketing Director for Yahoo! Communications, where he headed the strategic marketing and brand planning for their communications product portfolio.
Prior to Yahoo! Jason worked at MSN where he managed and grew the UK Hotmail business, taking the unit P&L from $12m to $26m in advertising revenues in 2005 and launched the first international Live brand (Outlook Live).


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