Final Program

8 a.m. Registration
9 a.m. Conference Program
4:30 p.m. Networking Reception

Conference Sessions

9 – 9:10 a.m.
Welcome Remarks

Guy Finley, Executive Director, MESA and Conference Chair

9:10 – 9:30 a.m.
Level Setting the UltraViolet Ecosystem

The opening presentation sets the stage for the day’s agenda by providing the “need to know” on UltraViolet. Key topics to be covered include where we are now as an industry supporting the format, the challenges of scale as adoption grows and what this means to us, our workflows and ultimately the consumer.
Mark Teitell, General Manager, Digital Entertainment Content Ecosystem (DECE)

9:30 – 9:35 a.m.
Technology Spotlight: Dolby Laboratories

In this Technology Spotlight, Dolby Laboratories will discuss the market importance of high-quality audio for premium content in the Ultraviolet ecosystem, as well as encoding and workflow choices to lock in great consumer experiences.
Richard Doherty, Director of Connected Technology Strategy, Dolby Laboratories

9:35 – 10:25 a.m.
Preparing and Planning an UltraViolet Title Launch

Follow the journey of an UltraViolet digital file as it passes through its development cycle prior to release. What is the role of production, post production, authoring and testing? Why are content, retail and supplier collaboration the key to long- term success when developing a strategy around UltraViolet releases? This panel will investigate the issues and roles played by the many companies involved in bringing UltraViolet content to digital retailers.
Moderator: Guy Finley, Executive Director, MESA and Conference Chair, Academy on UltraViolet
Steven Chester, Vice President, Global Media & Entertainment, Akamai Technologies
Seth Hallen, Chief Executive Officer, Testronic Labs
Jessica Hill, Digital Media Director, Neustar Media
Timur Insepov, Vice President, Innovation, Sony DADC New Media Solutions
Jeff McDermott, Vice President, New Technology, Deluxe Digital Studios

10:25 – 10:45 a.m.
DRM Demystified

To be or not to be, that is the question … for Digital Rights Management. Content protection remains an integral part of the digital locker process and content associated with UltraViolet compatible devices requires unique authentication, along with a robust backbone that can deliver a seamless consumer experience. The CTO of DECE will provide his signature clarity to content protection as it relates to UltraViolet workflows and consumer interactions.
Jim Taylor, Chief Technology Officer, Digital Entertainment Content Ecosystem (DECE)

10:45 – 11:15 a.m.

11:15 – 11:20 a.m.
Technology Spotlight: Testronic Labs

Testronic Labs will present a Technology Spotlight focused on the newly expanding world of “user research” and its effect on emerging home entertainment platforms and products. By employing usability and user experience research, developers can better understand not only what consumers enjoy but more importantly why they enjoy it – a key to success in today’s rapidly evolving entertainment marketplace.
Seth Hallen, Chief Executive Officer, Testronic Labs

11:20 a.m. – 12 p.m.
What Real Consumers Have to Say About UltraViolet

Studios conduct dozens of consumer focus groups each year, but rarely do you get a chance to be a fly on the wall at one. In this session, consumer research specialists Vital Findings will show video excerpts from an interview with a group of rigorously-recruited actual consumers who discussed how they are using UltraViolet and share their predictions for this technology and service in the future. Their top consumer research analyst in home entertainment will give his presentation around these exclusive findings.
Jason Kramer, Founder & Managing Director, Vital Findings

12 – 12:40 p.m.
The Power of Metadata in the UltraViolet Ecosystem

Never before has metadata played such an important role in establishing a connection between the consumer and their content, like making recommendations that are based on their personal preferences. Additionally, the data can now be used as a foundation to track consumer metrics, which will enable content holders and their retail partners to better serve their customers. How will metadata influence the emerging UltraViolet ecosystem and what impact will this have on the UltraViolet supply chain?
Moderator: Craig Seidel, Vice President, Distribution Technology, MovieLabs
Don Dulchinos, Senior Vice President, Advanced Platforms & Services, CableLabs and Executive Director, Entertainment ID Registry (EIDR)
Ellen Goodridge, Vice President, Global Digital Operations & Product Development, Sony Pictures Entertainment
Tony Knight, Senior Product Manager, Rovi Corporation

12:40 – 12:45 p.m.
Technology Spotlight: Akamai Technologies

Content owners, retailers and distributors face complex and costly challenges when looking to sell digital content directly to consumers. Building out the requirements – from content ingestion, transcoding, security, storage, delivery to analytics – can be overwhelming and a blocker to innovation and engagement. In this Technology Spotlight, Akamai will discuss innovative cloud-based media distribution and delivery solutions that can create a paradigm shift in content delivery, and put an end to the challenges companies face.
Steven Chester, Vice President, Global Media & Entertainment, Akamai Technologies

12:45 – 2 p.m.

2 – 2:05 p.m.
Opening Afternoon Session

Amy Jo Smith, Executive Director, DEG: The Digital Entertainment Group

Special Remarks
DEG President Ron Sanders of Warner Home Video will share brief remarks of the importance and opportunities for UltraViolet.
Ron Sanders, President, Warner Home Video and President, DEG: The Digital Entertainment Group

2:05 – 2:50 p.m.
Evolving Consumer Sentiment for UltraViolet

Consumers have a basic understanding of the value proposition of Ultra Violet but an ever evolving perception of the definition of a “digital rights locker”. How has sentiment changed toward UltraViolet over the past six months and how have the studios shaped those opinions? What has worked, what hasn’t and how have the studios aligned their strategy for consumer adoption? Key findings and analysis from PwC’s Consumer Sentiment Workshops on cloud storage will be discussed with executives from the major studios supporting UltraViolet.
Moderator: Ted Garcia, Managing Director, US Advisory Services, PricewaterhouseCoopers
Bryan Barber, Vice President, Global Business & Technology Strategy, 20th Century Fox Home Entertainment
Kris Brown, Vice President, Global Film & High Definition Marketing, Warner Home Video
Jessica Schell, Executive Vice President, New Media & Digital Entertainment, Universal Pictures

2:50 – 3:35 p.m.
It’s all about the UX: Shaping the UltraViolet User Experience

With physical formats, consumers had expectations of the user experience. But in today’s digital landscape, there are many new factors that can affect what used to be a relatively simple interface. What commonalities can we bring to UltraViolet that will ensure that consumers have a consistent, gratifying experience across the multitude of devices they use to access their content? Leading creative and technical companies will discuss the evolution of UltraViolet and how we can collaborate to drive its success.
Moderator: Chuck Parker, Chairman, Second Screen Society
Andres Alvarez, Director, Content Relations, Dolby Laboratories
Brad Collar, Senior Vice President & General Manager, GDMX
Aaron Evans, Founder & Principal Consultant, Digital Revolution
Albert Koval, Director, UltraViolet Services, Solekai Systems
Juan Reyes, Chief Technology Officer, BluFocus

3:35 – 4:25 p.m.
Marketing UltraViolet

This panel will examine the various factors that will impact the marketing of UltraViolet, including options for both in-store and in-home activation via integration with Flixster, Vudu and other delivery services. Social media can also play a pivotal role in driving UV adoption by using a consumer’s profile to connect them to other relevant forms of content (trailers, recommendations, etc). The panelists will discuss these and other issues in detail and what impact they could ultimately have on the success of the UltraViolet roll-out.
Moderator: Marc Finer, Technical Director, DEG: The Digital Entertainment Group
Aubrey Freeborn, Senior Vice President, Marketing and Product Management, Worldwide Video On Demand & Electronic Sell-Through, Twentieth Century Fox
Hilary Hoffman, Executive Vice President, Marketing, Universal Studios Home Entertainment
Dorinda Marticorena, Senior Vice President, Worldwide Marketing & New Technology, Warner Home Video and Warner Bros. Digital Distribution
Rich Marty, Vice President, New Business Marketing, Sony Pictures Home Entertainment

4:25 p.m.
Closing Remarks

4:30 p.m.

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