Hilary Hoffman, Universal Studios Home Entertainment

May 8, 2012 · Posted in Speaker Bios 

Hilary Hoffman
Executive Vice President, Marketing
Universal Studios Home Entertainment

Hilary J. Hoffman currently serves as Executive Vice President, Marketing for Universal Studios Home Entertainment (USHE). In this role, Mrs. Hoffman is responsible for marketing, business strategy and planning of USHE’s product and its distributed lines across new release, catalog and TV. She oversees strategic direction and ensures plans, tactics and materials executed by brand, creative, online, media, added value content and publicity remain aligned to maximize DVD revenue. She also oversees all facets of the company’s VOD marketing.

During her tenure, Mrs. Hoffman has overseen the campaigns for some of Universal’s biggest revenue-generating releases and has been a driving force behind Universal’s entrée into Blu-ray. On the Blu-ray front, she has been the driving force behind the elevation of the BD-Live connected experience, shepherding in such groundbreaking consumer initiatives as Universal’s exclusive PocketBLU mobile application and value-added film streaming and rental offerings via the company’s BD-Live portal.

Mrs. Hoffman has worked in the home entertainment industry for 18 years. She joined Universal Studios Home Entertainment in 1994 and has held diverse marketing positions within the company, spanning its domestic and international businesses. During her tenure at USHE, she has been instrumental in the strategic implementation of Universal’s groundbreaking DVD Originals initiative.

Prior to joining Universal Studios Home Entertainment, Ms. Hoffman worked in marketing at Buena Vista Home Entertainment.


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