Brad Collar, Global Digital Media Xchange

May 7, 2012 · Posted in Speaker Bios 

Brad Collar
Senior Vice President and General Manager
Global Digital Media Xchange (GDMX)

Brad Collar is Senior Vice President and General Manager of Global Digital Media Xchange (GDMX), a wholly owned subsidiary of Warner Bros. GDMX is a recognized global leader in supply chain operations and content distribution services providing world-class services in broadcast origination, syndicated program distribution, Video On Demand encoding and distribution, and DVD and Blu-ray compression and authoring.

Mr. Collar recently joined GDMX from his previous position as Vice President, Technology, for Warner Bros. Technical Operations, where he was engaged in new media technology development and strategy at the studio. During that time Mr. Collar’s primary areas of focus included Blu-ray application development, IP delivery systems, file based workflows, audio/video compression, digital distribution technologies, and 3D content distribution to the home entertainment environment. Mr. Collar served as the technical lead in Warner’s catalog 2D-to-3D conversion strategy, most notably assisting with the conversion of Harry Potter and the Deathly Hallows Part 1 which was recently made available on Blu-ray disc. In addition Brad served as the research and development lead for Warner’s Digital End-To-End (DETE) system, most notably leading the testing, technology selection, and creation of Warner’s high definition eMaster format.

Prior to that Mr. Collar served as Director, Digital Distribution Technology from 2002 to 2007 where he participated in the development and launch of the Blu-ray Disc format. From 1996 to 2002 Mr. Collar held several positions within Warner’s in-house compression and authoring facility, GDMX, where he supervised the compression and authoring of over 1000 DVD projects for the studio.

Mr. Collar is a member of the Society of Motion Picture and Television Engineers and the Screen Actors Guild. He holds a BS in Electrical Engineering from UCLA, an MBA from the UCLA Anderson School of Management, and currently has 1 granted patent and 9 patents pending in the United States.


Comments are closed.

  • register

  • Diamond Sponsor

  • Platinum Sponsor

  • Gold Sponsors

  • Silver Sponsor

  • Bronze Sponsors

  • Brand Sponsor

  • Produced By

  • In cooperation with

  • association partners